Bugaboo: Case Study

Pranil Chandra November 10, 2021

Speak to a Print Expert
Bugaboo: Case Study

For the past 20 years, Bugaboo has been a market leader at the forefront of stroller innovation. With a focus on cutting edge products and a real desire to make parents’ lives easier – they combine beautiful design with long-lasting functionality.

Challenges:

Bugaboo

Execution:

We implemented a solution that takes into account the entire value chain, including:

Design – By utilising the internationally designed concepts and adapting them for the Australian market, NEXT’s internal design team were able to reduce design costs and deliver a faster route to market

Print – During the design localising process, NEXT re-engineered elements while maintaining Bugaboo’s brand integrity. This reduced print costs with faster turnaround time underpinned by an eco-friendly solution.

Distribution & Installation – NEXT managed all installations across Australia and New Zealand, allowing Bugaboo to concentrate on their core competencies and developing their local business.

Result

Since executing window displays at Baby Kingdom, Bugaboo has seen a 20% increase in sales. The Bugaboo/NEXT partnership has now been in place for 6+ years, a testament to the quality and success of their campaigns and the NEXT solution.

Bugaboo

Capture your market by capturing attention. We are your Retail printing experts, offering everything from POS to POP; Re-board to fabric printing.

Speak to a Print Expert

Other Case Studies

Here’s Everything You Need to Know About NEXT’s Carbon-Negative Webinar

Pranil Chandra October 15, 2024

Couldn’t attend the webinar? Don’t worry! Discover how NEXT Printing is revolutionising retail displays with eco-friendly materials like Re-board® and real-time carbon emissions tracking. Learn how these innovations help brands reduce their environmental impact while driving sales and customer loyalty.

Read More
Broadway Sydney’s ‘Cool New Era’ Campaign with RCYCL | Case Study

Pranil Chandra August 14, 2024

Next Printing teamed up with Broadway Sydney for the ‘Cool New Era’ campaign, creating a sustainable pop-up booth with RCYCL. The booth, made from eco-friendly materials, diverted 1349kg of unwearable clothing from landfill, highlighting sustainability and innovative design. This case study showcases the campaign's challenges, solutions, and impactful results.

Read More
PE Nation’s Sustainable Event Design at Australian Fashion Week

Pranil Chandra July 3, 2024

PE Nation, led by Pip Edwards, made a bold statement at Australian Fashion Week 2024 with a stunning “chrome grandstand” to launch the Re/Creation collection. In partnership with Studio Messa, they used recyclable Reboard, reducing emissions significantly and reinforcing their B-Corp commitment to sustainability. The setup featured 20 reflective chrome pillars, creating an unforgettable and eco-friendly runway experience.

Read More

Get our tips
straight to your inbox

We'd love to send you innovative tips, news and offers from the world of print and marketing.

contact us
close

Contact Us

Client experience officers are available to answer any questions you have. Use the form below to quickly let us know what you need!